Classic Rock Profile

•  The Classic Rock gender skew is fairly balanced...56% males, 44% females.
  
  
• Classic Rock Listeners tend to be well-educated, 41% more likely than the average adult to have attended or graduated from college.
  
  
• Classic Rock Listeners are active listeners and can easily identify with artists and music and therefore don't feel the need for a lot of on-air chatter.
  
  
• Classic Rock  Listeners tend to be 40-50% more likely than the average adult to be a heavy radio listener.
  
  
• The majority of the rock audience remains firmly lodged in the 18-44 demo.

Source: Simmons, 2002